KD14 Global Creative Development & Launch
Project Roles
Narrative Lead
Creative Production
Art Direction Support
Narrative Lead
Creative Production
Art Direction Support
Project Intent
Being out of the game for 552 days never changed Kevin Durant’s attitude and approach to the work.
Inspired by his tenacity, the New York City Brand Creative Studio developed the Brand Narrative, Video Concept, Art Direction and launch plan for KD’s latest footwear innovation - the KD14.
With a very short lead-time from brief, to shoot, to launch (~6 weeks) - we took a kernel of a concept and originated a local Brand Narrative POV, Global Video & Photography-based campaign, in additon to a full suite of custom lock-up, animation and branding elements (in partnership with our friends at Wax Studios).
Being out of the game for 552 days never changed Kevin Durant’s attitude and approach to the work.
Inspired by his tenacity, the New York City Brand Creative Studio developed the Brand Narrative, Video Concept, Art Direction and launch plan for KD’s latest footwear innovation - the KD14.
With a very short lead-time from brief, to shoot, to launch (~6 weeks) - we took a kernel of a concept and originated a local Brand Narrative POV, Global Video & Photography-based campaign, in additon to a full suite of custom lock-up, animation and branding elements (in partnership with our friends at Wax Studios).
