Nike x Off-White x Moma Launch


Project Roles
Creative Direction
Creative Production
Project Management
Digital Strategy
Project Intent
Our brief was open-ended: With speed and agility, how do we produce content in 1 week that is worth hanging in the window of a museum?

For the first time in history, the Moma Design Shop on 57th street was host to a sneaker launch (and it was only fitting to be an OFF-WHITE x AF1 collaboration). To drive energy around this limited capsule and Moma’s exhibition “Is Fashion Modern?”, we hand-selected a photographer who could help us capture the essence of the AF1 in an artist’s studio.

To date, this content is one of the most organically viewed on the @nikeNYC channel, and the product sold out in minutes.