NY vs NY ‘The Yearbook’
Project Roles
Creative Direction
Copy Direction
Project Management
Creative Direction
Copy Direction
Project Management
Project Intent
In an unprecedented year where most physical sporting events were cancelled, our Creative team took to finding a way to celebrate and highlight the annual NY vs. NY Summer Basketball Tournament’s 4th-year as it was paused due to the pandemic.
Guided by insights showing that our audience is ever-curious for a behind-the-scenes look at our work, we developed a social-led campaign called ‘The Yearbook’ that gave our audience a chance to share the nostalgia of the last 3 years of the tournament, while showcasing every little BTS detail of the creative work behind it.
In an unprecedented year where most physical sporting events were cancelled, our Creative team took to finding a way to celebrate and highlight the annual NY vs. NY Summer Basketball Tournament’s 4th-year as it was paused due to the pandemic.
Guided by insights showing that our audience is ever-curious for a behind-the-scenes look at our work, we developed a social-led campaign called ‘The Yearbook’ that gave our audience a chance to share the nostalgia of the last 3 years of the tournament, while showcasing every little BTS detail of the creative work behind it.
