NYFW FW19 Digital Activation
Project Roles
Creative Strategy
Creative Production
Editorial Direction
Project Management
Creative Strategy
Creative Production
Editorial Direction
Project Management
Project Intent
Nike‘s role in New York Fashion Week has been primarily to recognize and hold space for our coveted Catalyst Collaborations.
As NYFW itself has been known to be an un-democratic expression of fashion, we felt our role as a brand that is so rooted in the city was to give access to the collection and the designers themselves.
For the first time ever, we utilized IG stories’ question feature on @nikeNYC to give consumers the chance to ask questions to Nike collaborators Yoon of Ambush and John Elliot as they put their NYFW presentations together.
This digital campaign proved successful and stood as an easily-executable digital social content franchise, yielding engagment not yet seen before for the platform.
Nike‘s role in New York Fashion Week has been primarily to recognize and hold space for our coveted Catalyst Collaborations.
As NYFW itself has been known to be an un-democratic expression of fashion, we felt our role as a brand that is so rooted in the city was to give access to the collection and the designers themselves.
For the first time ever, we utilized IG stories’ question feature on @nikeNYC to give consumers the chance to ask questions to Nike collaborators Yoon of Ambush and John Elliot as they put their NYFW presentations together.
This digital campaign proved successful and stood as an easily-executable digital social content franchise, yielding engagment not yet seen before for the platform.
@nikeNYC Social ‘AMA execution examples as Instagram Stories