Vaporfly 4% Launch Campaign
Project Roles
Creative Production (Video and Photo)
Creative Production (Video and Photo)
Project Intent
On a wing, a prayer and in less than 48 hours, Nike’s Running Brand Marketing team was told that 100 pairs of the Vaporfly 4% - the hottest innovation in running footwear that boasted making you 4% more efficient whilst wearing and running - would be dropping at Nike Flatiron.
With very small budget, a very short amount of time, and a trusted and incredible production crew, we were able to create a beautiful work of art that supported and drove traffic to the retail store to promote the footwear.
There was a line outside of the Nike Flatiron store for the first time ever, the footwear sold out before noon, and this film goes down in history as a project I will never be able to forget.
On a wing, a prayer and in less than 48 hours, Nike’s Running Brand Marketing team was told that 100 pairs of the Vaporfly 4% - the hottest innovation in running footwear that boasted making you 4% more efficient whilst wearing and running - would be dropping at Nike Flatiron.
With very small budget, a very short amount of time, and a trusted and incredible production crew, we were able to create a beautiful work of art that supported and drove traffic to the retail store to promote the footwear.
There was a line outside of the Nike Flatiron store for the first time ever, the footwear sold out before noon, and this film goes down in history as a project I will never be able to forget.