Womens World Cup ‘Dream Leaders’ Campaign
Project Roles:
Creative Direction
Creative Production
Digital Strategy
Creative Direction
Creative Production
Digital Strategy
Project Intent:
To support the Us Women’s National Soccer Team on their journey to Paris to play in the Women’s World Cup, our Women’s Brand Marketing team developed an influencer strategy that brought 23 amazing women together to share the love of sport and country.
In partnership with the Brand Marketing team, we produced a photoshoot that showcased these influencers in aspirational jersey styling to push the boundaries of traditional sport and fan. The women all travelled to Paris together to support the USWNT to their Victory.
To support the Us Women’s National Soccer Team on their journey to Paris to play in the Women’s World Cup, our Women’s Brand Marketing team developed an influencer strategy that brought 23 amazing women together to share the love of sport and country.
In partnership with the Brand Marketing team, we produced a photoshoot that showcased these influencers in aspirational jersey styling to push the boundaries of traditional sport and fan. The women all travelled to Paris together to support the USWNT to their Victory.
